Senior Communications & Events Manager

Job description

Our purpose is to change the way people live in cities. By providing the means to commute or explore with a bike that you can take anywhere and store anywhere, we can make cities better places to live. We want to increase people’s freedom, improve their health and reduce society’s impact on the environment. We make more than just a bicycle, and we are more than just a bicycle company.


We continue to make the Brompton in West London, where we started in 1975, but our product has travelled far - we now export 80% of our bicycles to 47 countries. In the past 3 years we have invested in a new purpose-built production facility, transformed our digital architecture, opened new flagship stores and had our biggest product launch in company history and we’re not stopping there…


To truly deliver on our purpose, we need passionate, innovative and talented people that want to challenge the status quo and make an impact. We can offer you a job you won’t find anywhere else.


The Role


The role of Senior Communications & Events Manager requires an outstanding communicator with a strong ability to motivate and influence others in a fast moving and entrepreneurial working environment.


Reporting directly to the Global Marketing Director, this is a pivotal role in the marketing team and the wider business, which offers a unique opportunity to have a significant impact on every aspect of Brompton’s communications from strategy through to execution.


To meet our growth ambitions, we need to build awareness, engagement and trial amongst a broad range of prospective customers. This role will need to reach and engage people globally by creating outstanding integrated campaigns that deliver on our vision to create urban freedom for happier lives. You will build a communications strategy that tells our brand story, establish relevant partnerships and foster the advocacy of our passionate Brompton community – both online and offline.


The recent launch of Brompton Electric across international markets is the company’s #1 priority, and this role will build communication plans to unlock the long term potential of what we will believe will transform both Brompton’s business and our ability to change the way people live in cities.

Beyond Electric, our long term R&D investment means we have a continuous and strong innovation pipeline, therefore delivering bold and impactful product launches will be increasingly important.


We are looking for someone who is full of passion for what we are trying to achieve, who fills a room with positive energy and who is willing to think and act differently to achieve results. Reflecting our entrepreneurial culture and unique product, our communications will look to combine best practice with a desire to be innovative and not be afraid of trying new and exciting methods.


This is a high-profile role in a dynamic business with a meaningful purpose – there’s never been a more exciting time to join Brompton.


The Person


The person in this role will be able to motivate their team to perform to the highest standard and providing recognition for the work carried out and providing areas of improvement. The successful person will mentor and support those who may need assistance and encourage them where necessary for them to achieve their objectives. They must remain confident when dealing with challenging situations and devise imaginative solutions to achieve the agreed goal.


The successful person will be able to create a positive and innovative atmosphere which encourages members of the team to commit themselves to the project at hand and go above and beyond to give their best performance. The person will be an advocate of continuous improvement and always seek practical and cost-effective solutions where possible while always remaining alert in changing situations and show flexibility in their approach when striving to achieve results.


The person occupying this role will enjoy working as a team with others and will continuously influence and motivate others and gain willing acceptance. They will have a natural strength in building relationships as they will need to connect with people in every corner of our global business as well as an external network of agency partners, media and industry contacts. The ideal candidate will enjoy various challenging situations and the ability to work in broad parameters of the organisation. They will be positive, participative, self-starting and self-disciplined.


Main responsibilities


PR & Communications

· Develop annual communications plan with engagement from key stakeholders.

· Lead our communications planning for new product releases, partnerships & brand campaigns

· Own the communications calendar

· Use your network and knowledge of the industry to identify stories worth telling.

· Build strong relationships with our CEO, directors and senior media contacts to identify opportunities and grow media coverage.

· Work collaboratively with our international PR agencies and local marketing execs to proactively pitch stories with local media.

· Craft interesting content which engages with the media narrative.

· Build relationships with cycling, health and mobility advocacy groups.

· Set and report against PR KPIs.



Events

· Develop and lead the global events strategy, including consumer, trade & internal events.

· Support the Events Exec to implement the events strategy.

· Set and report against Events KPIs



People & Agency management

· Management of one direct report.

· External network and partnership development:

o Support the Global Marketing Director in building our network of international agencies, collaboration partners and influential brand advocates (including press, policy makers, and high profile customers)

o Lead relationships with international PR agencies

Budget management & reporting

· Build annual Communications budget with rationale

· Management of budget to plan

· Monthly reporting of spend vs budget

· Monthly campaign and KPI reporting

· Annual review of activity and performance to feed into annual planning and budget process.

Job requirements

Personal attributes and skills:

· Outstanding and passionate communicator

· Significant ability to influence and persuade others

· Creative with an eye for impactful content

· On the pulse with news, trends and opportunities

· Social Media marketing competence

· Project management proficiency and ability to set standards for a cross-functional team to follow

· Self-motivated and ability to work in a fast-moving and entrepreneurial environment

· Ability to work across cultures essential

· High energy

· Determined


Experience:

· Minimum 5-6 years' working in a Marketing or Communications role, agency and / or client-side experience will be considered

· Strong copywriting skills

· Managed brand campaigns, product launches & events

· International market experience preferred

· Enjoys cycling or passionate about cycling as a transport solution

· Experience working for an urban mobility brand or a premium, market leading brand a benefit


Job profile


Brompton utilises Personal Profile Analysis and Psychometric Assessment during the recruitment process. This allows to identify the ideal behavioural requirements for each job function in terms of Dominance, Influence, Steadiness and Compliance. The ideal behavioural profile for this role is set out below:


Influence (High I)


· The effective use of self-confidence and persuasion are important to this role

· Good verbal communication is one of the prime requirements for the person occupying this role

· High motivation and leadership skills to achieve goals and objectives successfully

· The ability to form friendly and trusting relationships are needed for this role


Dominance (High D)


· The ability to solve problems and implement appropriate practical measures is needed for this role

· A direct but friendly working style will be required for this role

· The ability to set challenging goals for others is a requirement for this role

· Must be able to react quickly to change


Compliance (Marginally High C)


· The person occupying this role will be strong-willed but with a logical and systematic working style


Steadiness (Low S)


· Patience, leniency and stability are values that may have to be sacrificed on occasion to meet key objectives.

· The ability to demonstrate flexibility in approach and an urgency to complete assignments on

time are important factors for the function of this role.

· An energetic working style will be compatible with the more dynamic and faster

paced demands of this job.


Benefits

Brompton offers you a very excellent working environment with enthusiastic colleagues who get along very well, communicate and co-operate with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.


· Large discount on your very own Brompton (family and friends get discount too).

· A choice of working hours, including a 9-day fortnight (i.e. every other Friday off).

· 25 days holiday, plus Bank Holidays, rising the longer you stay with us.

· Workplace Pension Scheme, Season Ticket Loan, Flexible Working, Cycle to Work Scheme and other similar benefits.

· Birthday Breakfast, Family Fun Days, Christmas Parties, Annual Bike Rides, Charity Raffles, Volunteering with the local community all go towards creating a working environment that is fun and enriching.