Sales Coordinator – Benelux, USA, Canada & EMEA distributors (Dutch speaker)

Job description

Our purpose is to change the way people live in cities. By providing the means to commute or explore with a bike that you can take anywhere and store anywhere, we can make cities better places to live. We want to increase people’s freedom, improve their health and reduce society’s impact on the environment. We make more than just a bicycle, and we are more than just a bicycle company.

We continue to make the Brompton in West London, where we started in 1975, but our product has travelled far - we now export 80% of our bicycles to 47 countries. In the past 3 years we have invested in a new purpose-built production facility, transformed our digital architecture, opened new flagship stores and had our biggest product launch in company history and we’re not stopping there…

To truly deliver on our purpose, we need passionate, innovative and talented people that want to challenge the status quo and make an impact. We can offer you a job you won’t find anywhere else.

The role

Brompton is growing at a fast pace and due to internal reorganisation, the critical Sales Coordinator role has opened to maintain and continue driving the development of our Benelux, USA, Canada and distributor markets.

Reporting directly to the Sales Operations Team Leader, this Head Office London based role requires a significant degree of organisation, proactivity and most importantly, commercial awareness as you become part of the frontline Sales department, responsible for development of sales and relationships between Brompton and its customers.

Your principal remit shall be to support the in-country Sales Managers in significantly growing sales in Belgium and Netherlands. You will also support our sales team in the United States and our EMEA distributors. Together you shall be responsible for the development of a twelve-month sales pipeline; maintaining and managing your pipeline on a weekly and monthly basis, ensuring bicycle orders are received in-line with your plan and expectation. As such, you will be required to build and foster personal relations with, and develop thorough understanding of, the strong retail networks you have joint responsibility for in order to provide frontline sales support via phone and email, as well as from time to time, supporting wider European sales.

One of the first challenges shall be to maintain an accurate data base, a high level of communication with the network of dealers, specially with the Key Dealers and actively support them with the many changes that recently occurred (system migration, controlled allocation, deliveries, …) Though you will quickly find your role requires you to develop a wide understanding of Brompton as you funnel information into and out of the business, bringing you in contact with most internal departments.

During the first twelve months of your role, you will be the first point of contact for Benelux dealers and distributors making their enquiries to Brompton. Additionally, and on a regular basis, you will be required to make and support translation of marketing materials into Dutch for dispersal to dealers in your region.

As Brompton is launching the Brompton Electric in phases in the direct markets, you shall quickly develop e-bike awareness and assist our Commercial Team responsible for the growth, support and sustained sales development of our electric bike in your region. Additionally, as the bicycle retail landscape continues to evolve, along with the Sales Managers, you shall explore, champion and facilitate new routes to market, including B2B corporate opportunities, leasing programmes and Click and Collect add DTH. Knowledge and experience consequently in these areas is desirable.

Whilst your primary remit is to support the delivery of sales through your relationships, commercial acumen and sales pipeline planning/ execution, it’s a role for someone who is keen to learn the full breadth of our company’s activities and products, who is ready to progress in a position they are already sure-footed in, and who is excited by the potential of a long-term commitment to this fast-growing British success story.

Job requirements

The Person

The ideal candidate will be routine-orientated, methodical, thorough, compliant, cautious, sensitive, diplomatic, self-disciplined, amiable and accommodating. The job is likely to involve administration, negotiating, advising and generally servicing people therefore the successful applicant will display a friendly approach and the ability to persuade others in a thorough and factual manner.

The job holder should enjoy working in structured situations, where consistent performance persistence, working within specific guidelines, rules and procedures to see a task through conclusion are key factors.

The successful candidate will be able to listen, absorb information and at the same time build upon stable relationships, developing networks and identify resources as and when necessary. They will develop trust in people, be willing to smooth relationships, advise and assist others, adopting an accommodating and helpful attitude.

The successful candidate will be keen to consistently develop competence, expertise and practical procedures; they will provide simple practical solutions and tie up any loose ends, evaluating situations and calculating risks whilst justifying and defending correctness.

Main responsibilities

  • Supporting sales of all Brompton products across your retail networks & distributors
  • Supporting the development of the retail network and new routes to market in your region
  • Build and strategically foster relationships with retail customers and distributors, to gain clear understanding of their businesses, requirements and objectives, to ensure sales metrics are met and expectations exceeded
  • Developing strong working relationships with the in-country Sales Manager and Distributors
  • Developing a twelve-month rolling sales forecast/pipeline plan for your retail customers in accordance with sales objectives
  • Closing weekly sales in accordance with your pipeline plan
  • Monitoring and reporting your region through monthly KPIs and Scorecard, against budget and annual business/ marketing plan
  • Performing statistical analysis and assess actuals vs forecasting
  • Raising risks and opportunities for your region and developing related corrective and preventive actions
  • Funnelling information, to and from customers, into and out of the business and across Brompton departments
  • Translating, or supporting translation of, Brompton trade communications
  • Supporting the Marketing department - updating customers on marketing activities and priorities
  • Driving awareness and interest of new products and service opportunities
  • Supporting Customer Service and Technical/ Warranty teams with retail and consumer enquiries via email and phone
  • Taking payments and generating invoices from time to time
  • Representing Brompton at trade and consumer events from time to time

Personal attributes and skills:

  • Fluent in English and in Dutch
  • Strong sales ability and customer service skills
  • Market aware and commercially focussed
  • Strong numeracy skills with an ability to construct and interpret sales data/ reports
  • Ability to construct pivot tables and use common Excel tools
  • A natural communicator that can persuade and influence others
  • Proactive with a problem-solving mind-set
  • Ability to deliver presentations and report on markets
  • Flexible and able to understand quickly the requirements
  • Attention to detail and a willingness to dig down into details while retaining a sense of the broader picture are essential
  • Determined and resourceful, able to adapt to a fast-paced environment
  • Passionate, able to work in a multicultural environment
  • A valid passport
  • An understanding of Brompton’s ethos and how this has shaped its brand values


  • Ideally bachelor’s degree in one of the following areas - Business; Sales; Supply Chain
  • Minimum three years’ trade account sales/ sales support experience

Job Profile

Brompton utilises Personal Profile Analysis and Psychometric Assessment during the recruitment process. This allows to identify the ideal behavioral requirements for each job function in terms of Dominance, Influence, Steadiness and Compliance. The ideal behavioral profile for this role is set out below:

Steadiness (High S)

  • Care for others and ability to work comfortably and productively within a team.
  • Ability to regularly finish a job through conclusion.
  • Structure, stability and persistence are key element of the role.
  • Good day-today planning capabilities are essential.

Compliance (High C)

  • Diplomacy and compliance with policy and procedures are critical for the role.
  • High standards of quality and accuracy.
  • A methodical and precise approach to tasks will be essential.

Influence (Marginally High I)

  • Ability to communicate in a friendly and positive manner, building networks and influencing people.
  • Ability to build strong relationship with a few key stakeholders based on trust and practical collaboration to achieve results.

Dominance (Low D)

  • Accommodating and helpful approach and persistence to follow procedures to complete tasks.
  • Diplomacy, self-discipline and compliance will be crucial for the role.


Brompton offers you a very excellent working environment with enthusiastic colleagues who get along very well, communicate and co-operate with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.

  • Large discount on your very own Brompton (family and friends get discount too).
  • Flexible working hours with 1 Friday off per month
  • 20 days holiday, plus Bank Holidays, rising the longer you stay with us.
  • Workplace Pension Scheme, Season Ticket Loan, Flexible Working, Cycle to Work Scheme and other similar benefits.
  • Birthday Breakfast, Family Fun Days, Christmas Parties, Annual Bike Rides, Charity Raffles, Volunteering with the local community all go towards creating a working environment that is fun and enriching. – Subject to COVID-19 restrictions