Product Marketing Manager - Special Editions and Collaborations

Job description

Our mission is to transform the way people live in cities. With millions of possible combinations of gears, colours, handlebars and accessories, we make more than just a bicycle, and we are more than just a bicycle company.


We continue to make the Brompton in West London, where we started in 1975, but our product has travelled far - we now export 80% of our bicycles to 45 countries. In recent years’ we have invested in a new purpose-built production facility, transformed our digital architecture, opened new flagship stores and had our biggest product launch in company history and we’re not stopping there.


To change urban living, we need passionate, innovative and talented people that want to challenge the status quo and make an impact.

Over the last ten years Brompton has taken the opportunity to collaborate with a wide range of compatible brands, some of these partnerships have extended over multiple iterations and developed their own fan clubs. With a more developed product range and sales channels the opportunity for collaboration and special editions within the Brompton sphere increases.


The role

The Senior Product Marketing Manager – Partnerships will develop and build on the lessons from recent special edition launches. They will build a partnerships strategy which support Brompton’s purpose, using collaborationsto unlock new opportunities, introduce our product to new customers and to help Brompton develop its internal capabilities.


The successful candidate will fill a niche between Product Management, Marketing and Sales. They will work full time to deliver the best possible Special Editions and Collaborations, across Bikes, P+A and services. They will work to bring a new vision of product guided by developing Brompton’s perception and visibility as a brand. Most of their time will be spent at the Greenford factory, where they can help partners understand how unique Brompton is.


The person


The candidate will need to be a creative enough to bring the vision of a new collaboration to life for those in different parts of Brompton. They will need to be able to influence and understand the concerns of key stakeholders in the business, using this to develop the projects. They will be a skilled negotiator who can develop contracts with partners which can help bring both sides of the collaboration together. Furthermore, they will need to be organised enough to follow through the collaboration with a wide group of internal stakeholders, project managing through to launch.

The ideal candidate would remain self-controlled when things go wrong, be prepared to listen to what others say and feel, deal with conflict in an accommodating manner and use practicality as a method for reaching a solution. Developing a team atmosphere through hard work, calmness, tolerance and consistency, attempting to fulfil work projects with honesty and integrity.


Main duties

Roadmap:

  • Work with Insight, Sales, Marketing and external partners to build a global strategy around the markets and customers that collaborations could target. Continually update with the evolving goals of Brompton.
  • Develop a pipeline of special editions and collaborations which support Brompton’s strategic goals alongside challenging us functionally to do new and exciting projects.
  • Approach new partners or field incoming requests, maintaining organised information in a consistent manner, representing Brompton professionally.
  • Build out the story of the collaboration, working with the marketing and design teams, into something that can be digested by the business, helping understand the wide variety of potential benefits.

Project Manage:

  • Use the business tools: Product roadmap, PACE, Wrike and others to manage the Special Editions through the business engaging with all departments as required, including Quality, Purchasing, Design, NPI, Production, Manufacturing Engineering, Sales, Marketing.
  • Chair steering groups on large projects or update teams with information on smaller projects, feeding into the monthly Product roadmap cycle.

Launch:

  • Work with the Marketing team and the collaboration partner to develop engaging launches which will maximise the reach of the product into the targeted channels.
  • Hand hold the project through to a successful launch, ensuring there are no late surprises.

Evaluate:

  • Build the metrics of a successful collaboration, tracking digital reach and impressions, sales performance and success with target markets.

Measures of success

  • Internally aligned 2 year Special Edition roadmap by September ‘21
  • KPIs to measure Specials tested and refined on projects in ‘22
  • Grow reach in target customer segments by 50% in ’23 (Targets TBD)
  • New projects delivered on original plan and within budget constraints.

Job requirements

Qualifications or Experience

  • Three years’ experience in a related role
  • Experience of best in class marketing programs
  • Must enjoy detailed Project Management and closing off details
  • Desirable to have Prince 2 or other project management qualification
  • Client facing experience including negotiation is valuable
  • Can combine being strategic, tactical, analytical and influence, a coalition builder
  • A bachelor’s degree in a related subject

Benefits

Brompton offers you an excellent working environment with enthusiastic colleagues who get along very well, communicate and cooperate with each other. The working climate is informal, but we work hard. Next to good terms of employment Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle; we all share the same passion and dedication to the company and embrace differences in cultural backgrounds and skills.


  • Huge discount on your very own Brompton (family and friends get discount too)
  • Position to thrive. Whether you’re early in your career or an experienced professional, Brompton provides you with everything you need to excel in your job and for personal growth. You will be actively encouraged to increase your skillset and to attend relevant events
  • Workplace Pension Scheme, Season Ticket Loan, Childcare Vouchers, Flexible Working, Cycle to Work Scheme to name just a few…
  • Birthday Breakfast, Family Fun Days, Christmas Parties, London to Brighton Bike Rides, Charity Raffles, Volunteering with the local community all go towards creating a working environment that is fun and enriching