Product Manager - Hard Goods

Job description

Our mission is to transform the way people live in cities. With over 16 million possible combinations of gears, colours, handlebars and accessories, we make more than just a bicycle, and we are more than just a bicycle company.


We continue to make the Brompton in West London, where we started in 1975, but our product has travelled far - we now export 80% of our bicycles to 45 countries. In the past 3 years we have invested in a new purpose-built production facility, transformed our digital architecture, opened new flagship stores and had our biggest product launch in company history and we’re not stopping there.


To change urban living, we need passionate, innovative and talented people that want to challenge the status quo and make an impact.


The Role

Whilst we are famous as a bike maker a significant percentage of Brompton’s turnover comes from sales of our accessories. Increasingly we are selling through our own ‘Junction’ stores and through online channels and this opens up new product opportunities. The bulk of our current sales come through soft goods, principally luggage, however we have shown the potential of innovative hard goods like our Toolkit. This role is targeted and extending those successes, through launching parts and hard accessory lines like pumps, lighting or helmets.

We are looking for a Product Manager to build on this and lead the growth of our accessories business. You will need drive, commercial awareness, strong project management capacity and to think strategically. The role is based in the Commercial team, but is engrained in product development, working daily with the Design department or specific product designers. You will build close relationships with Marketing, Sales, Purchasing and Quality Assurance to ensure we are delivering compelling new products to schedule. The majority of the time will be spent at our Greenford factory and headquarter with limited requirement for global travel.


Main Duties


Plan & Develop

  • Lead range planning for Parts and Accessories categories looking 2-3 years ahead; develop product road map with Design and Commercial teams to get buy in from across the business.
  • Develop schedule of bike related releases alongside bike product manager, formed from new products developed for upcoming bike releases or aligning the release of a new product with a bike launch.
  • Work in tandem with PDD to achieve concept on new developments.
  • Acquire and implement key outputs from market feedback, internal requirements and product developments to meet commercial targets and KPIs. Report on progress and feed into product roadmap.
  • Include legislative or standards based global requirements for product development, work with market managers, distributors, reliability, QA and QC to ensure smooth product introductions.
  • Create thorough business cases for new developments based on potential market size and realistic cost and time implications of new developments. Manage these alongside current workloads for internal teams. Ensure products pass through relevant internal sign-off gates.

Deliver & Launch

  • Project management support of individual projects, identification of key milestones, monitoring schedules and providing visibility to the business of progress.
  • Manage pricing to ensure appropriate RRPs and good profitability.
  • Liaise with Purchasing to manage the supply chain for Brompton Accessory lines.
  • Work closely with Quality Assurance team to establish, implement and maintain consistent standards across the supply base, including any country-specific requirements.
  • Support Sales and Purchasing teams to deliver forecasting, pre-orders and order planning, through creation of Sales Packs and presentation of products to trade customers.
  • Work with creative department and marketing team to support delivery of best possible visibility and transference of product benefits with each launch. Aid the ecommerce team to maximise the potential of any new product launches with best in class product information.
  • Design and develop appropriate labelling and packaging for all products

Collaborate

  • Manage potential new collaboration opportunities, produce business cases to allow the company to take smart decisions on which opportunities it proceeds with.
  • Work closely with collaboration partners to create concept and design, then ensure successful development and delivery of the final product, sharing key information with cross functional stakeholders.

Evaluate

  • Use evaluation of key metrics to help inform the budget process; analyse and review performance indicators weekly and monthly alongside global strategy.
  • Develop market understanding through visits to and feedback from dealers, trade shows and industry press, regular consumer interactions and insight development.
  • Feed these insights into the continual evolution of the Brompton hard goods.

Measures of Success

  • Grow hard goods sales YOY toward a 5 year goal of 10% of sales alongside stable or growing gross margin.
  • Support 50% increase in Junction and Ecommerce sales mix (PAC vs Bikes) with product breadth including special editions over 5 year strategy.
  • Reduce time by 25% from concept to launch of product by working cross functionally from development and research to QC/QA and all steps in-between.
  • A coherent range structure which is immediately visible to our customers and easy to shop for our consumers.
  • At least one major collaboration per year, focussed on an incremental sales opportunity to support the overall growth.

Job requirements

Qualifications and Experience

  • Three years bike or consumer goods experience, working in product management or buying
  • Proven history managing the development of accessory products
  • Experience of working with partners in a supply chain
  • Experience building range plans
  • The commercial experience to develop and work with financial models to develop product pricing, P&L etc.
  • Good interpersonal skills
  • Good MS Office with strong Excel skill