Job title Head of Sales - Europe
Benefits Performance related bonus of up to 15% annual gross salary
Hours 40 hours per week
Holidays 25 days per annum, plus statutory holidays
About the Company:
Brompton is a highly respected British manufacturer of bespoke folding bikes, each bike being hand made in the London factory. For many owners of our bikes, Brompton is part of their lifestyle and an expression of who they are. We enjoy riding our bikes too and we’re proud of their success around the world.
Brompton wants to transform cities. By providing the means to commute or explore, with a bike that you can take anywhere, we can change the way people live in cities creating happier and healthier lives for our customers. Our high-quality products, combined with the resurgence in cycling, means that we are enjoying strong, sustained revenue growth of 20%+ over the past 3 years. COVID has accelerated the demand for cycling in cities around the world and lifted our ambition to grow global sales from c. £70m today to over £250m within the next 5 years.
We continue to make the Brompton in West London, where we started in 1975, but our product has travelled far - we now export 80% of our bicycles to 45 countries. In recent years we have invested in a new purpose-built production facility, transformed our digital architecture, opened new flagship stores, launched our ecommerce platform and had our biggest product launch in company history - and we’re not stopping there. To truly deliver on our purpose, we need passionate, innovative, and talented people that want to challenge the status quo and make an impact.
If you’re excited by the opportunity to sell market-leading products that make a difference to people’s lives, we can offer you a job you will not find anywhere else.
About Brompton in Europe
Most major urban conurbations around the world suffer increasingly from transportation congestion, heart disease, diabetes, mental health, and rapidly growing populations – all squeezing into less and less space. In these changing environments, our bikes are being enjoyed by more people each day. Across Europe, this has never been more so where Brompton communities have flourished; their strength and numbers continually growing: our bike bringing happier people together.
Bromptons have sold across UK & Europe for many years. Over the last few years, distribution has become increasingly more centralised with exclusive distributors being replaced by in-market Brompton commercial teams – most recently Germany, Austria & Switzlerand (DACH). A network of circa 1,000 national and independent retailers across the region, along with three owned and four licensed Brompton Junction stores, and a recently launched direct-to-home ecommerce channel through Bromtpon.com, are responsible for the delivery of 65% of Brompton global trade.
UK & Europe sales currently exceed £45m. The potential for growth is significant, amplified by the scale of the ebike market. The ambitious goal is to grow European Brompton sales to circa £150m within 5 years, with Brompton Electric accounting for >50% of sales revenue and a Direct-to-Consumer channel of scale (including Click+Collect, Direct-to-Home and Brompton Junctions).
Being the home market, the UK dominates European sales and is set to continue to grow at pace, with success across all key national cycling retailers and IBDs. Moreover, now fully controlling distribution across DACH region, increased resource investment (People/ Product/ Digital Infrastructure/ Logistics etc) shall accelerate performance especially across Germany & France with the ambition of matching UK sales within 5 years.
Outside UK/ IE, DE, FR, ES, IT, BeNeLux & Nordics, where Brompton operates directly, a network of smaller distributors support Brompton sales across the wider central/eastern European area. All direct markets are managed by in-market Brompton employed Country Sales Managers & Account Managers, with dedicated HQ internal support based in London.
We are searching for an experienced European Head of Sales equipped to deliver our ambitious regional omnichannel sales plan. Reporting directly into the Global Sales Director in London, with continued exposure to the Chief Executive Officers, you shall be responsible for developing and executing the regional strategy and delivering sales performance of all products across the UK, Europe, Middle East and Russia.
You will manage your external sales teams through your well established and experienced x 3 direct reports (UK Sales Manager + 3 Account Managers; DACH Region Sales Manager +2 Ac Mngrs; European Sales Manager who leads Sales Managers of BLX, FR, ES & IT). In total, your current team shall be 14 strong, with additional heads soon to join. You are therefore experienced at leading effectively and delivering results from afar and are well accustomed to the challenges managing remotely brings. Your work shall naturally bring you close to your various peers in London, particularly across the other commercial functions of Marketing, Customer Service and Finance. Additionally, you will become a key ally of the Head of Retail and the Head of Ecommerce, and through your team, shall assist in the rollout, launch and continued support to in-market owned and operated Brompton Junction stores and Brompton.com ecommerce to ensure the channels’ increasing success.
The role is subject to travel especially in the early stages as you build relations with key trade accounts and your team, whilst expanding your knowledge of the individual markets you look after (when situation allows/ post pandemic). It is an exciting opportunity for someone who has progressed their career through sales to a senior management level and who is excited by the potential of a long-term commitment to this fast-growing British success story.
A confident, self-assured, innovative leader, bringing forward a broad skill-set, with comprehensive experience developed managing multi-channel sales, national accounts of scale, and international sales teams – a prerequisite. You shall be highly numerate and analytical; results focussed and especially organised; a self-motivated individual that works effectively and efficiently remotely and that can deliver.
Solid bicycle industry knowledge and experience is desired, though applicants from lifestyle brand/ products shall be considered. Of most significance is your commercial capability, ability to build and manage your business and teams.
Additionally, you will very well networked, personable (able to develop business relationships at all levels quickly and effectively), resourceful and most importantly, entrepreneurial.
Measures of success
Position in Organisation