Global Marketing Data Analyst

About us

Brompton Bicycle is not just a brand; it's a symbol of innovative urban mobility. Founded in London in 1975, we have become a bit of a global icon, with our easily recognisable design and unwavering commitment to making city cycling smarter and more accessible.

At the heart of our success is our ingenious foldable bike – a testament to British engineering excellence. The compact and portable bicycles have revolutionised urban transportation, offering a practical and eco-friendly solution for navigating bustling cityscapes. Our dedication to sustainability, quality craftsmanship, and stylish design has earned us a loyal following of cycling enthusiasts and commuters worldwide. We are on a mission to create greener, more efficient cities and dedicated to our motto – Create Urban Freedom for Happier Lives.

If you're ready to pedal your career in a new direction and be a part of something truly special, read on to learn more about this exciting opportunity!

The role

Reporting into Head of Performance Marketing, the new role of Data Analyst will play a vital part in creating insights to shape marketing strategy and drive investment decisions across digital markets and channels.

Working closely with Marketing, E-commerce and our external paid media agency, your role will ensure that we are tracking and reporting our marketing campaigns consistently against our key KPI’s, enabling us to communicate the performance to key stakeholders. You will also have the opportunity to work with our Insight Manager on quantitative and qualitative research including surveys, focus groups, and in-depth interviews to develop our understanding of the Brompton customer.

The role requires in-depth experience and expertise in analysing Marketing and Ecom performance, with the ability to draw actionable insights to increase effectiveness and incrementality of marketing. You will be involved in executing campaign launches, major technology deployments and working within a fast paced and entrepreneurial environment.

You will be:

• Analysing and processing campaign & CRM data, developing actionable insights and strategies across all channel data.
• Supporting Brompton’s global & local teams to develop best practises and improve efficiency across the digital acquisition metrics.
• Understanding digital acquisition needs, opportunities and generation of new ideas that help achieve marketing acquisition metrics.
• Contributing to the ideation, technical development, and launch of innovative strategy and marketing solutions.
• Developing website KPI’s and providing reporting and analysis against these KPI’s as well as campaign and commercial performance, highlighting issues and recommendations to key stakeholders.
• Analysing website performance and working closely with our Marketing team on testing roadmaps.
• Sharing ongoing insights with relevant stakeholders to continually optimise campaign and website performance.
• Providing reports to update internal stakeholders on current activities.

You will have:

• At least 4 years’ experience working with digital marketing data and tools such as Google Ads, Meta Ads, Programmatic Display, Youtube and CRM. You should be confident with understanding, managing, and discussing this data with key stakeholders (both technical and non-technical) up to C Suite level.
• Good commercial understanding, you should be able to understand how to drive business value through insights, modelling, and segmentation.
• Experience in omni-channel or ecommerce and having operated in a d2c environment with a well evolved customer data ecosystem.
• Some hands-on data analytics skills (SQL, R, Python).
• Good understanding of web analytics and tracking. Also understanding of CRM and how CRM integrates with digital acquisition.
• Experience using visualization tools, in particular Google Data Studio.
  
  

Desirable experience, but not essential for this position:

• Understanding and experience with BI tools or Power BI.
• Experience of survey design and analysis and working with Google Tag Manager.
• Experience of conducting depth-interviews and focus groups.

You might not tick all the boxes, and that’s okay, we still encourage you to apply. Here at Brompton we are always looking for people that share the same values and attitudes as we do, as we continue to build diverse teams and a sense of community which is made stronger by each new individual who joins.

Benefits at Brompton :
Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.

• Flexible working – Hybrid working schedule and flexible working hours. You will also have the opportunity to opt into our 9-day working fortnight benefits (i.e. every second Friday off).
• Annual Leave – 20 days annual leave, plus all UK bank holidays. Annual leave allowance increases with every year of service.
• Competitive Salary – Plus workplace pension scheme and profit share bonus.
• Brompton Discount - Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.
• Social activities - Throughout the year enjoy time with your colleagues as we host an annual Summer and Christmas party, annual bike rides (both inside and outside the UK), Birthday breakfast, volunteering activities and family fun days just to name a few.
• Learning and Development - Access to free Linkedin Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities.
• Benefits - Workplace Pension Scheme, Care and Health Support, Flexible Working, Cycle to Work Scheme and other benefits.
• Mental Health – We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges. There’s also Head Space, Brompton’s approved wellness program for employees.
• Paid Leave – We offer an enhanced Family, Paternity and Maternity leave pay.