Copywriter

Job description

Job title Copywriter

Department Creative

Responsible to Global Brand Manager

Salary Competitive

Hours 40 hours per week

About the Company

Brompton wants to transform cities. By providing the means to commute or explore with a bike that you can take anywhere, we can make cities happier places to live. We want to increase people’s freedom, improve their health and reduce society’s impact on the environment. We make more than just a bicycle, and we are more than just a bicycle company.

We continue to make the Brompton in West London, where we started in 1975, but our bikes have travelled far during that time, we now export over 75% of our production to 47 countries around the world. Our high-quality products, combined with the resurgence in cycling, means that we are enjoying strong, sustained growth. In recent years we have invested in a new purpose-built factory, transformed our digital architecture, opened new flagship stores in major cities, had our biggest product launch to date and we’re not stopping there - the next 5 years presents an exciting trajectory, full of opportunities.

To truly deliver on our purpose, we need passionate, innovative and talented people that want to challenge the status quo and make an impact. We can offer you a job you won’t find anywhere else.


The role

We have a story to tell. A founder who’s inventiveness, entrepreneurial spirit and complete doggedness delivered a great product. A manufacturing operation full of 400+ dedicated employees who make more bikes than anyone else in the UK. More than 500,000 happy owners around the world who take their bikes on every journey you can imagine, all with their own experiences to share. Stories are a currency; ours is undervalued, and we need your help. Blaze a trail with this new role, and work with the creative team to show that words don’t just matter, they deliver.

Reporting directly to the Global Brand Manager, and part of a recently founded and rapidly growing in-house creative team, this is a pivotal role in the marketing team and the wider business, offering a unique opportunity to have a significant impact on every aspect of Brompton’s communications.

To fulfil our ambitions for growth, we need our story to reach more people, engage more deeply and breed familiarity through consistency across multiple touch points. This role will need to reach and engage people globally by creating outstanding content and templates as part of our integrated campaigns.

There are 3 clear areas that, over the next 18 months are absolute priorities for this role:

Delivery of the newly uncovered brand purpose, ensuring that it comes across in written form through all consumer touch points, establishing a clear, recognisable tone aligned with the brand positioning

Supporting major product introductions and developing original copy for a series of launches forthcoming from a strong innovation pipeline. All developed to unlock the potential of what we will believe will transform both Brompton’s business and our ability to change the way people live in cities.

Supercharging website and social content through both creation and editing of new content, taking a strategic, long term view to storytelling.

We are looking for someone who is full of passion for what we are trying to achieve. Reflecting our entrepreneurial culture and a unique product that is meticulously designed and engineered, the way we work needs to both agile but deliver content that is thought out, with real care for the detail. This is not an easy tightrope to walk, but you must be up for the challenge (and adverse to trite metaphors such as this to describe things…)

You will have a natural confidence in your work and be able to build relationships to achieve consensus. You understand different audiences and have experience of synthesising feedback from different stakeholders. Proactive and self-starting you will enjoy working in an autonomous environment with the freedom to act assertively.

This has all the potential to be a brand defining role in a dynamic business with a meaningful purpose – there’s never been a more exciting time to join Brompton.

Main responsibilities

Brand & Creative

  • Develop and implement clear rules around brand tone of voice and copy and act as a filter/editor for all consumer facing copy.
  • Work with internal creative team to generate ideas and concepts for pitching and proposals
  • Work with creative team, with strategic input from the outset of projects, to deliver creative assets for wide range of applications - from instore material, to digital ads, to billboard ad campaigns (we do it all).
  • Influence colleagues and partners on the importance of storytelling and the power of the Brompton story.

Product

  • Write copy for a number of different products, channels and scenarios. Working with our product and design team to draw out the hierarchy of key features and benefits.
  • Develop copy guides for all newly introduced products
  • Work with trade marketing team to develop a single central source for all product copy to be localised.
  • Ensure consistency of style & tone across all product categories and families and input into a house style guide which others can draw from.

Editorial & Social

  • Support the Communications Exec to enhance the social media plan by inputting into captions and bringing the Brompton story to life at every opportunity.
  • Contribute to longer form content pieces, both through creation and management/editing of freelance contributions.
  • Personal attributes and skills:
  • A master storyteller with the ability to create a written visualization of marketing strategies
  • A compelling, articulate writing style, adaptive to various products and audiences
  • Experience in a range of platforms from digital (social to online ad campaigns) to physical (in-store, point of sale, events) to editorial (blog posts, press release proofing)
  • An appreciation for the relationship between textual and visual elements (and great design in general). We expect our copywriters to understand that a product isn't truly great unless the copy and the designs support each other.
  • Enough self-editing skills to ensure spelling and grammar are correct and stylistically consistent
  • Experience of different types of copywriting
  • Ability to quickly digest technical information and create written content relevant to the target audience across channels that is easy to understand and drives a response

Experience:

  • Minimum 3+ years' working in a copywriting role, agency and / or client-side/ freelance experience will be considered
  • A varied portfolio of well-constructed, creative copy.
  • Graduate with strong academic performance desired
  • Strong copywriting skills
  • Managed digital and brand campaigns
  • International market experience preferred
  • Enjoys cycling or passionate about cycling as a transport solution
  • Experience working for a premium, market leading brand a benefit
  • Excellent references

Benefits

Brompton offers you a very excellent working environment with enthusiastic colleagues who get along very well, communicate and cooperate with each other. The working climate is informal, but we work hard. Next to good terms of employment Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle; we all share the same passion and dedication to the company and embrace differences in cultural backgrounds and skills.

  • Huge discount on your very own Brompton (family and friends get discount too)
  • Position to thrive. Whether you’re early in your career or an experienced professional, Brompton provides you with everything you need to excel in your job and for personal growth. You will be actively encouraged to increase your skillset and to attend relevant events
  • Workplace Pension Scheme, Season Ticket Loan, Childcare Vouchers, Flexible Working, Cycle to Work Scheme to name just a few…..
  • Birthday Breakfast, Family Fun Days, Christmas Parties, London to Brighton Bike Rides, Charity Raffles, Volunteering with the local community all go towards creating a working environment that is fun and enriching


Applicants must have the right to work in the United Kingdom.


Job requirements

Applicants must have the right to work in the United Kingdom.