APAC Digital Marketing Executive

About Brompton:

Brompton wants to transform cities. By providing the means to commute or explore with a bike that you can take anywhere, we can make cities happier places to live. We want to increase people’s freedom, improve their health and reduce society’s impact on the environment. We make more than just a bicycle, and we are more than just a bicycle company.

We continue to make the Brompton in West London, where we started in 1975, but our bikes have travelled far during that time, we now export over 75% of our production to 47 countries around the world. Our high-quality products, combined with the resurgence in cycling, means that we are enjoying strong, sustained growth. In recent years we have invested in a new purpose-built factory, transformed our digital architecture, recently opened a flagship store in Beijing and many brand stores in major cities in China, and we’re not stopping there - the next 5 years presents an exciting growth trajectory, full of opportunities and the business in China is a key market in driving the growth for Brompton.

The role:

As the APAC Digital Marketing Executive, you will be playing a crucial role in developing and implementing our digital marketing campaigns and responsible for day-to-day content planning to enhance brand awareness, drive traffic, and increase lead generation and sales. You will work closely with the APAC team to execute multi-channel campaigns and leverage various digital platforms to effectively reach our target audience.

Key Responsibilities:

• Develop and Implement APAC Digital Marketing Campaigns: Collaborate with the global and APAC marketing team to create comprehensive digital marketing plans aligned with business objectives, ensuring integration with overall marketing strategies.
• Content Creation and Management: Produce engaging and relevant content for various digital channels, including social media, websites, and email campaigns. Manage content calendars and ensure consistent messaging across all platforms.
• Social Media Management: Co-manage company profiles on social media platforms (e.g., Facebook, Instagram) to increase brand visibility, engagement, and follower growth. Create and schedule compelling posts, monitor social media analytics, and respond to audience interactions.
• Website Optimization and Analytics: Regularly update website content and optimize user experience to drive conversion rates and improve site performance. Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behaviour, and campaign effectiveness.
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement SEO best practices to improve organic search rankings and drive quality traffic.
• Email Marketing: Align with our global CRM team and brief agency to execute on email campaigns across APAC. Implement tactics to grow subscriber lists for key APAC markets and improve email deliverability and open rates.
• Paid Advertising Campaigns: Align with our global Performance Marketing Team and provide feedback to campaigns to optimize paid advertising campaigns across platforms. Monitor campaign performance, analyse metrics, and adjust strategies as needed to maximize ROI.
• Digital Trends and Innovation: Stay updated on industry trends, emerging technologies, and digital marketing innovations. Identify opportunities for improvement and recommend new strategies or tactics to enhance digital marketing efforts.

Personal Attributes and Skills:

• A self-starter with a passion for digital marketing and content creation
• Communication & Collaboration: Clear and effective communication skills to convey ideas, collaborating with cross-functional team members, and engaging with audiences across various digital platforms.
• Creativity: A creative mindset to craft compelling messages and visuals that resonate with target audiences to differentiate the Brompton brand. Creative thinker with a passion for innovation and continuous improvement.
• Learning mindset: Adaptable and open to learning new skills, tools, and strategies to stay ahead of industry changes and maintain effectiveness in this role.
• Customer Focus: Constant drive to understand our target audience and their needs for developing effective digital marketing campaigns.
• Analytical Skills: Comfortable working with analytics tools, identifying trends, and extracting insights to improve campaign effectiveness and ROI.
• Attention to Detail and setting high standards: Ensuring accuracy in content creation, campaign setup, and data analysis to maintain the quality and consistency of marketing efforts.

Experience:

• Proven experience in digital marketing roles, with a strong understanding of digital marketing strategies, tools, and techniques
• Proficiency in Google Analytics, Google Ads, social media/web management platforms, and email marketing software
• Experience in SEO/SEM, paid advertising platforms such as Facebook ads, Google Adwords is a bonus
• In-depth knowledge of social media trends (IG, Tik Tok Live) and managing social media
• Proficient in Adobe Illustrator and Photoshop, or other design software(s) is a plus
• Photography and videography skills would be advantageous